Hybrid – Indie-Publishing – Self-Publishing Direct Online

The growth model of publishing to have emerged this second decade of the millennium since 2009 is hybrid and indie publishing, a combination of self/independent-publishing, electronic online publishing, and indigenous publishing through the main stream publishers that empowers writers, authors, publishers and gives a wider choice to the book readers.

Bookstores -v- OnLine

Bookstores are increasingly waking up to the need to co-exist with changing markets and the embryo of e/iBooks which is exponentially increasing in sales since 2009-10. The traditional way of readers having to enter a bookstore to find what they want and have to stand there to peruse potential selection does not make for a relaxing environment for a new generation of book buyers. That said there are rightly still may, many people who prefer to visit the still invaluable booksellers and handle the textile that is the physical book and decides on a purchase.

Combining bookstores with a warm welcoming and relaxing environment where readers can feel comfortable looking at books, where seating is available to go through a series of books and then perhaps stay for a while to contemplate which book(s) readers will choose to buy makes the whole book buying experience more conducive to encouraging increased sales.

Comments on social media alone reinforces the latter with comments around the technology conveniences of e/iBooks and how readers feel more relaxed and comfortable whilst browsing e/iBooks selection online which is a small but important part of a customers journey in buying the e/iBooks and likely means that over a time they will buy more. This principal needs to be better understood and applied in bookstores to balance sales of printed book editions along side e/iBook formats. Books are no more threatened by e/iBooks than stairs by elevators!

Hybrid + Indie-Publishing + self-publishing direct online are each dynamic

While there are clear steps, benefits, and drawbacks to the distinctly separate models of self/indie-publishing and indigenous publishing, hybrid publishing allows authors and publishers to take what they want from each model in order to create a tailored, innovative approach to publishing, which offers mutual benefits to all readers and authors alike.

A glimpse of the future

Irrespective of whether ‘e/I’ or print book it should not pose a threat. Both formats are here to stay, but it can be envisaged as we approach the 22nd Century where print books in the home will become less, mostly as an aesthetic piece of d├ęcor to create a conversational piece at dinner parties, (reduce space and dust cleaning), and confined to the tablet. Libraries will follow to reduce costs and able to offer a greater range of books and publications via a major database. That said history has a habit of behaviours going full circle and returning back from the contemporary of today to the nostalgic historical past and doubtless there will be future generations of people who will enjoy, (neigh, even prefer), to read a print edition of a book rather than on an electronic tablet.

I would in no way wish to denounce the printed book! As I said above there is nothing nicer than handling the tactile – that is the book. I am of a generation that has grown with printed books from school to college to uni, to work & leisure but I am a realist that, (like the vast majority of us), we are witnessing a new era where technology, (like of loath), is introducing a new format that is the e/iBook that is excelling in the reading market that is widely welcomed by the sales stats and offers options and choices for the reader.

On a number of levels I find this exciting in that it has opened up a new world to people who would not otherwise read books, neigh even access books in third worlds and where literacy is an important part of reading to learn, and by this learning to write! Interactive books although play an important part is getting people to learn to read and write so this has to be a good thing for many.

e/iBooks along side print books should not pose a threat

We have witnessed where huge companies such as HMV who maintain a stance of tradition in records and CD’s and initially would not embrace the technology that was mp3’s and when for bust because of it. The publishing industry should have already learnt its lesson when it maintained a stance of hard production print when the embryo of technology broad in Desk Top Publishing and because of that we sadly saw the major part of the print industry diminished.

ePub, ida, or whatever the format will eventually be, (again almost like the ’70s argument of Betamax versus VHS), this increases the range and depth of books being published and opens up the exciting prospects of so much for future generations.

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How to Sell Digital Books at Physical Events

Digital books are a great way to get your content quickly into the hands of millions of readers. But what about selling digital books at physical events? You can tell people about your book and how great it is, but they can’t actually buy the book unless you have a kiosk set up for it or a mobile card reader to make them buy then and there. If you want a better approach to selling your digital books at physical events, then you’ll be happy to know that there is something you can do to improve your marketing.

The Sell

What are you selling? Digital books, of course. However, that’s information in a digital space and people can’t touch it (unlike physical books). So, how do you sell a digital product at a physical event that people can actually touch? It comes down to coupon codes. Some companies, such as Enthrill, are selling coupon codes at cheap prices that you can use however you want.

Here’s how it works. First, you buy the coupon codes. The prices are currently set $1.50 per code with a minimum purchase of 100 coupons. You can then upload your book to their servers and whoever inputs the code will get your book. You can also do this by making your own coupon codes and uploading books to your own website or server, which will cut down the price, but this approach requires some technical knowledge and a website under your complete control (so no free websites).

Regardless, you’ll see that even paying the $1.50 per coupon code can still yield some lucrative results.

Making a Product

Now that you have the coupon codes, what do you do with them? Do you write them down on notebook paper and hand them out? Do you write them on business cards? The best thing you can do is print them on small items that you can sell. This allows you to make your product more valuable while improving your selling ability.

For example, let’s say that you have a cookbook. You can sell a small bag of ingredients and place a tag on the bag with the coupon code. Or, you could sell spatulas, spoons or other kitchen tools and print the coupon code on them. Or, let’s say that your book is about weight loss. You can print the coupon code on pedometers, portion control plates, resistance bands or various other items. Just sell the item for $10 and you have a nice profit and a new reader. Even with the extra promotional item, you should be able to double your investment.

Simpler Approach

If getting a promotional item and printing codes on it is too hard, then don’t worry. There’s a much simpler approach that, while not as effective, can still make you a lot of money. Enthrill is willing to print the codes out on gift cards so that you can hand them out during your event. If you would prefer printing the codes yourself to save a little money, then you can buy some business cards paper from your local office supply store, get a business cards template in Word or whatever word processing program you use and print them for a few pennies a sheet.

While people would prefer an actual item they can use, and the item will be more enticing than a gift card, you can still make them an effective tool with enough marketing. You’ll just have to work more on selling your product. This approach is best if you’re worried about spending too much money and it’s your first event, or if you have a more conservative audience that would prefer a simple gift card over a promotional item.


Physical events present a great opportunity for you to sell your book. However, you’re at a slight disadvantage because you’re book isn’t printed and it can’t be touched. While this seems like a problem, you can still sell your product without much effort. A good coupon code provider paired with some promotional items can help you launch a successful event where you make money and gain readers simultaneously.

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NEW: Discover a Proven Way to Sell 4275% MORE eBooks in 72 Hours or Less (100% FREE)

Are you an author, artist, internet marketer or aspiring entrepreneur who would LOVE to build buzz for your brand? Do you have great ideas, but a very small audience of people paying attention? Are you sick and tired of following internet marketing gurus, or trying “gimmicks” that are doomed to disappoint? I want to share with you a very simple, evergreen content marketing strategy that can literally transform your brand, blog, business and bank account… and make it happen in under a week as well.

Curious but not yet convinced? Continue reading as we take a closer look below.

A quick case study

In early May, we did a quick case study experiment for an aspiring author who wanted to sell more client consultations, and hoped to use her Amazon books to build “buzz” for her brand, and business. She is a spiritual “teacher” and author in the “psychic” development space. (an area and expertise where I am personally agnostic)

Believe it or not, her first book was selling fairly well, and was making anywhere from 5-10 sales per day at 2.99 per book.

But, her primary goal, which was failing in a big way, was to leverage these books into sales of her “off Amazon” content, like coaching, courses she has created, and so forth.

Her hope was to use her books to drive a constant stream of new traffic to one specific course she had recently created, and was informally promoting in the book covered in the case study.

Here is what we did, and here are the results.

On May 1, she sold 8 books at 2.99. Her profit on these sales, was roughly 16. (70% of each sale)

A few days before the first of May, we started submitting her book to many other publishing platforms, and pricing the book at “0”. (free)

We then notified Amazon that we found her book on other platforms for free, which sets off their “price match guarantee” program.

On the morning of May 2nd, the book was now free on Amazon as well. (which made her VERY nervous… as she was liking that $$15-20 a day income stream for self esteem!)

By the end of the day, her FREE book was downloaded 169 times.

On May 3rd, the book was downloaded 351 times.

In 48 hours, she had gone a high of about 10 books a day, to averaging 250 downloads a day. Her book was now #1 in multiple categories on Amazon as well, in the free section.

Now, she was making no money from these “purchases” as it was a free transaction.

But, we made a few simple modifications to promotional material in the book, adding several big banner ads for promoting another free course she had elsewhere. This generated about 75 clicks to the sign up page for her free course, and generated somewhere around 40 or 50 new students.

Out of those students, just from those 2 days, about 12 have ended up purchasing a premium coaching program she teaches on a video based learning platform.

As I write this, a month later, the book continues to generate anywhere from 50, to 400 downloads a day. It continues to be a major source of free traffic, and it continues to convert strangers into subscribers, and subscribers into sales

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